Education Marketing

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Building a “Model” Education Marketing Program That Keeps Pace with Educators

Having worked for education technology companies for 15 years, I’ve had the good fortune to...Read more >

4 Steps to Stronger Lead Nurture Campaigns

Patience isn’t just a virtue in education marketing — it’s a necessity. The education sales...Read more >

Educator Audience Personas: A Critical Step to Education Marketing Success

If building audience personas wasn’t essential to successful marketing, would so many marketers invest time...Read more >

Teachers and the Power of Purchasing

It’s the holiday season and although it seems that spring is far away, it’s really...Read more >

Testing Tips for EdTech Product Developers

Testing is often hotly debated amongst educators but whether it’s a pop quiz, end-of-unit assessment or state standardized test, tests...

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Teachers and the Power of Purchasing

It’s the holiday season and although it seems that spring is far away, it’s really just around the corner. Spring...

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School Administrators and their Data Driven Purchases

School systems, nationwide, are utilizing the power of data daily. Data helps drive school improvement, from test scores to school...

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This Summer’s Data Changes Could Affect Next Spring’s Sales

For the past four or so months, schools have been quiet. Classroom doors are shut. Laptops are closed. Hallways and...

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Raising the Professional Development Bar To Elevate Educators

Teacher professional development has gotten a bad reputation over the years: “sit and get,” “sage on stage,” “one and done,”...

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An Inside Look at How Teachers REALLY Spend Their Summer Break

There is a common misconception that teachers have three months of carefree, paid, summer vacation. You may picture teachers spending...

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Principal’s Perspective: My Back-to-School Wish List for Education Vendors

At this time of year, school’s are buzzing with preparation for the new school year. Principals have a lot on...

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Schools Open Soon. Time to Plan Your Back-To-School Marketing Strategy.

Ready or not, the start of the school year will be here before you know it. Agile Education Marketing analyzed...

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3 Truths About the Education Market

The education market is exciting and opportunities abound. But it takes some time to really understand the ins and out...

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An Inside Look into New School Initiatives — and How to Market to Them

Project based learning. Personalized learning. Blending learning. These aren’t just buzzwords in the education space. These are real teaching and...

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The 4 Tenets of Internet Safety That Education Marketers Should Pay Attention To

We live in the digital age where access to information is constantly available. There are advantages and disadvantages to being...

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Schools Are About to Close, Now What? 2018 School Close Dates & a Guide to Summer Marketing

Schools will be closing for summer over the next couple of months. But just because they’re going on break, that...

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You’re Going to the Principal’s Office! Make Sure You Carry the Right Message

Although your product or service may be attractive to many or even all educators in a school, you can’t talk...

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What the Facebook Apocalypse Means to EDU Marketing

When I wrote my last blog post for the good folks at Selling To Schools, I had an editorial calendar laid out...

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Building Relationships of Trust: From the Office to the Classroom

Trust; What an important noun that is in many aspects of life. Certainly in the business world, trust is important...

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Teachers are people too.

As I was thinking about the subject of my inaugural post for the good folks at Selling To Schools, I...

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More Than a Handshake: How to Really Connect with Educators at Conferences

January kicks off another conference season for educators. School and district leaders, teachers, and other educators are all busy making...

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A Helpful Hashtag Lesson for Education Companies: And How To Use Them

Are you curious about Twitter but haven't dared to jump in? Maybe now is the time! Twitter isn’t going anywhere...

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3 Hot K-12 Trends and Implications for Ed Tech Sales and Marketing

What’s forecasted to take center stage in K-12 educational technology?  How can you take advantage to boost your career, build...

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Teachers Have the Purchasing Power (More Than You May Realize)

Although school and district leaders often are the ones with the final say on large edtech and curriculum purchases, teachers...

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Who Does What in Schools and Districts?

When considering the best ways to sell to schools, it’s easy to understand why the proposition can seem bewilderingly complex...

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Seasons of Success: Mastering the Education Marketing Cycle

When it comes to selling to schools, timing really is everything. Sounds like a cliché? Consider this: Sixty to seventy...

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How to Effectively Engage with Educators Through Email

In February 2017, Agile Education Marketing asked educators all about email. Do they like receiving sales emails about education products and...

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Is Email an Effective Sales Tool in Education?

You may think that generating leads through email is a responsibility reserved for the marketing team. Think again. These days,...

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How to Get the Most Bang for Your Education Marketing Buck

One of the most frequent questions I hear from managers of companies who offer products and services to educators, especially...

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Converting Prospects to Loyal Customers: Making the Most of Marketing Automation

Not more than a decade or so ago, marketing automation was something that only the largest organizations engaged in –...

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How to Create Emails That Entice Educators to Engage

It’s every education marketer’s goal to craft marketing campaigns that generate high response. The challenge is knowing which tactics and...

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7 Strategies for Reaching School Decision Makers It's Not Easy to Gain Access to Decision Makers

Ask anyone who sells to schools and they’ll tell you that it’s never been more challenging to gain access to...

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Use Data to Drive Your Education Marketing Decisions

Personalized learning has probably come up in your conversations with prospect schools and districts — at least once or twice. Educators...

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5 Ways to Market Stronger to Teachers This School Year

Teachers are a strong audience segment for education vendors to market their products and services to. While many purchases are...

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Social Media and Educators: To Like or Not

Social media, with its emphasis on connectivity and the free exchange of information, is an environment ready-made for educators. In...

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Content Marketing: Why It Matters for Your K-12 Sales

No doubt you've heard the whoopla about Content Marketing (CM).  My goodness, there's even a conference and trade show called...

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An Advisory Council: Make It Part of Your Education Marketing Plan

What is an advisory council? Why spend your energy and education marketing budget to organize and support one? Simply put,...

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Money-Back Guarantees: Do They Work for Marketing to Schools?

Have you tried a money-back guarantee to convince prospects to purchase your products? The "risk-free" promise is popular with sellers...

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Education Market Leadership Series: Part 6 of 6

How to Help K-12 Decision Makers Shift Their Perspectives (and Boost Your School Sales!) We've been exploring the Four Rules...

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Education Market Leadership Series: Part 5 of 6

How to Really Move the Needle in the K-12 School Market We've been exploring the Four Rules of Engagement, which...

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Education Market Leadership Series: Part 4 of 6

In article three of my six-part Education Leadership Series, I introduced the concept of the Four Rules of Engagement. “Everyone’s greatest desire...

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Education Market Leadership Series: Part 3 of 6

How to Make Your Product Demo (and Your Sales Process) Really Get Results With all the competition and dynamics in...

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Education Market Leadership Series: Part 2 of 6

How to Reassess Education Marketing and Sales Processes in a Changing K-12 Market Companies are consolidating. Publishers are re-strategizing and...

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Education Market Leadership Series: Part 1 of 6

As you know, today’s education market is a sea of change. It may seem as if you are being tossed...

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Education Marketing Tip: 5 Ways to Mine Gold from Customer Testimonials

Testimonials: Powerful Education Marketing Educators rely on their peers more than any other source when they are looking for new...

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6 Steps to Plan for Success in the K-12 Education Market

Most K-12 sales managers agree – it’s important to have a sales plan. In every situation a sales manager is...

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How to Get a Bigger Slice of the K-12 Sales Pie

You have aggressive goals ahead. Your company needs more K-12 business, but your voice messages to school administrators are not...

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K-12 Channel Marketing: A Lost Art and Opportunity

With all the whoopla about content marketing these days, you may feel that offering webinars and free information is your...

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Should an Industry Award Be Part of Your Education Marketing Plan

Past Winners of a Prestigious Award Share Their Perspective On the heels of the SIIA (Software and Information Industry Association)...

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The Hidden Challenge Facing Education Industry Managers

Help Your Customers Manage Change Are you a senior manager of a company that develops and sells instructional solutions, especially...

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A Fantastic Education Marketing Program: An Army of Students Selling Your Product

Can you imagine being able to implement selling on a grand scale with a highly scalable channel? Keep reading and...

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A New View of Win-Loss for Education Marketing

Win-loss analysis isn't a new concept. Most managers want to understand why prospective customers make buying decisions — or don't....

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Why Time-Tested Education Marketing Still Fits

The Internet has revolutionized teaching, learning – and marketing to schools. But the adage “what’s old is new again” has...

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2 Timely Tips for Improving Your Lead Conversion Rate

Everyone I speak to about K-12 sales and marketing this shares my opinion — lead conversion is the Holy Grail....

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School Marketing Tip: How to Get More from Your Tradeshow Investments

As we approach another season of educator conferences, I'd like to suggest an important strategic marketing commitment. You should promise...

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Education Sales Promotions or Education Marketing Programs - Which Work Better?

The Debate About School Marketing and Education Sales Strategies Is Heating Up Are your school marketing and sales initiatives as...

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How Effectiveness Research Impacts K-12 Education Marketing

Educators expect many types of educational technology to improve learning. This expectation sets the educational technology market apart from other...

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Positioning Your Company for Ed-Tech Platform Leadership

Does your company offer a product you refer to as a platform? If so, you are part of a growing...

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5 Ways an Advisory Group Can Accelerate Your K-12 Sales

Building an advisory group is a proven strategy for companies that sell to teachers and school administrators. Advisory groups can...

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PTOs and PTAs: Could They Ignite Your Education Marketing Plan?

Think fast and say the first thing that comes to mind when I mention the PTO (Parent Teacher Organization) or...

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Etiquette 101 for Conference Exhibitors

Dos and don’ts to help you make a great first impression Every day we are thrown into situations where we...

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How to Really Sell at Educator Conferences

Are Conference Exhibits Key to Your Education Marketing Plan? Speaking at a recent K-12 education-industry meeting on how to succeed...

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