When planning or evaluating social media marketing, it’s important to have a clear, well thought out strategy. As most companies have now discovered, there are so many social media channels that it is nearly impossible to participate in or effectively manage all of them. A good strategy for most companies is to determine the two to three channels that can be most productive for your products or services and concentrate on engaging customers and prospects there.
As you plan your social strategy, here are five mistakes you want to avoid:
These are just a few of the basics when it comes to getting the most out of your social efforts. Another guiding principle to remember is that social conversation changes quickly in the virtual world. It is good practice to monitor and evaluate your efforts frequently, and deal with any negative comments or feedback quickly and resolutely. Your goals are to be 1) focused on your customer, 2) authentically engaged, and 3) quick to respond.
Need help on a social marketing campaign? Your friends at Agile have terrific best practices to help inform your next campaign.