We live in the digital age where access to information is constantly available. There are advantages and disadvantages to being so connected. Users of technology, whether students or adults, must understand the risks and responsibilities when it comes to internet use. During the final months of school, I focus on internet safety with my students. These four basic aspects of online safety are important to be aware of as you try to connect with potential customers.
Check out any social media site, you will find many examples there. Profiles are made public, posts include personal information, and pictures have people and places tagged. Predators are lurking on these sites. They prey on users that share personal information, pictures, and private details of their lives. Some of this is done accidentally and sometime this is done without users understanding the risks. Lately, I’ve noticed many adults posting vacation pictures while on vacation! For your safety, wait until after your adventures before posting. You never know who is viewing or sharing your personal information and location (away from home).
When inviting educators to engage with your brand on social media, be careful about asking them to share too much. There are many rules and regulations about student privacy, including sharing photos of students without their parents express permission. So don’t put educators in an awkward position by requesting that they post pictures of what’s happening in their classrooms. If your requests for participation cross boundaries educators will soon stop visiting your social media platforms.
Not everything is what it seems. Before you re-post that horrifying story you just read, check out the facts. There are many online sites that help you verify those stories. Also, phishing scams are on the rise. These scams and viruses can cost you hard earned money if you take the bait. If it seems too good to be true, it probably is.
And make sure you’re fact-checking anything you might re-post. What you share, whether you are the original source or not, is a reflection of your company.
Use alpha and numeric passwords that help decrease your chances of being hacked. Remember to change your passwords every few months and do not use the same password for other accounts. There are apps that can help you with this. Check out the reviews before using any of them.
Leave a positive digital footprint. Educators form impressions of and relationships with your organization through social media. What you post and how you respond creates a persona that will influence perceptions, engagement and purchasing. Remember...
By understanding the risks and responsibilities of the internet you can navigate the online waters, surf safely, and use your knowledge to reach potential customers and gain their trust.