Testing Tips for EdTech Product Developers

Testing Tips for EdTech Product Developers

Testing is often hotly debated amongst educators but whether it’s a pop quiz, end-of-unit assessment or state standardized test, tests...

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Teachers and the Power of Purchasing

It’s the holiday season and although it seems that spring is far away, it’s really just around the corner. Spring...

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Is Email an Effective Sales Tool in Education?

You may think that generating leads through email is a responsibility reserved for the marketing team. Think again. These days,...

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School Administrators and their Data Driven Purchases

School systems, nationwide, are utilizing the power of data daily. Data helps drive school improvement, from test scores to school...

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Raising the Professional Development Bar To Elevate Educators

Teacher professional development has gotten a bad reputation over the years: “sit and get,” “sage on stage,” “one and done,”...

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Districts Say E-rate is Critical to Their Learning Goals

Annual survey reveals that a majority of respondents said E-rate helps them obtain faster internet connections. In 2017, a large...

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Does “Traditional” Teaching Still Have a Place in Our Classrooms?

There is a push across the country to flood our schools with technology. Along with the devices and additional connectivity...

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This Summer’s Data Changes Could Affect Next Spring’s Sales

For the past four or so months, schools have been quiet. Classroom doors are shut. Laptops are closed. Hallways and...

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Supporting Blended Learning and Setting the New Norm in Education

In Shakespeare’s Taming of the Shrew it is the younger daughter of Baptista Minola, Bianca (sister of the “Shrew”) who...

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ESSA Deep Dive: Educator and Leader Support

Definitive research shows teachers and principals are the first and second most important in-school influencers on student achievement. Does federal...

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Build Trust & Strong Relationships with Teacher PD

Those outside of the educational field often have questions regarding professional development. Most people think teachers don’t work in the...

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An Inside Look at How Teachers REALLY Spend Their Summer Break

There is a common misconception that teachers have three months of carefree, paid, summer vacation. You may picture teachers spending...

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{Cheat Sheet} An Overview of Federal Education Funding

Savvy education marketers know which federal funding sources can be used for their products and services. Schools and districts often...

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Principal’s Perspective: My Back-to-School Wish List for Education Vendors

At this time of year, school’s are buzzing with preparation for the new school year. Principals have a lot on...

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Schools Open Soon. Time to Plan Your Back-To-School Marketing.

Ready or not, the start of the school year will be here before you know it. Agile Education Marketing analyzed...

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3 Truths About the Education Market

The education market is exciting and opportunities abound. But it takes some time to really understand the ins and out...

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Federal Education Funding, Explained

When working in the K-12 education market you’ll hear a lot of talk about federal education funding. It’s a big...

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Schools Open Soon. Time to Plan Your Back-To-School Marketing Strategy.

Ready or not, the start of the school year will be here before you know it. Agile Education Marketing analyzed...

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An Inside Look into New School Initiatives — and How to Market to Them

Project based learning. Personalized learning. Blending learning. These aren’t just buzzwords in the education space. These are real teaching and...

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Make Your Next Webinar Your Most Successful Yet

When asked what sources they value most for information about education products and services, educators rank webinars toward the top of their...

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Summertime is the Right Time to Give Your CRM Some Love

The education market is constantly shifting, especially during summer. Institutions and personnel use the months while students are on break...

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A Direct Line to Decision Makers: 5 Things to Make Your Telesales More Effective

Telephone outreach has been part of the sales process when selling to schools for many, many years. But with increased...

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The 4 Tenets of Internet Safety That Education Marketers Should Pay Attention To

We live in the digital age where access to information is constantly available. There are advantages and disadvantages to being...

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4 Steps to Stronger Lead Nurture Campaigns

Patience isn’t just a virtue in education marketing — it’s a necessity. The education sales and purchasing cycle spans many...

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Federal Education Policy and Funding: The Latest and Greatest

At long last, there are final appropriations for the remaining five months of the 2018 fiscal year! After multiple attempts...

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Schools Are About to Close, Now What? 2018 School Close Dates & a Guide to Summer Marketing

Schools will be closing for summer over the next couple of months. But just because they’re going on break, that...

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Principal Purchasing: The Ins and Outs

Principals have many decisions to make when it comes to purchasing for their school. The first question asked is how...

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In The Trenches With The ESSA: An Educator’s Perspective

The 2017-2018 school year has been a key year for the Every Student Succeeds Act (ESSA). The impacts of the...

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Sales Secrets Revealed: How K-12 School Districts Make Buying Decisions

What is it about a secret that intrigues us? I think we all hunger for some hidden information whispered in...

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Infographic: How to Market to New Teaching and Learning Trends

Educators are adopting new teaching and learning methodologies to help them reach high academic goals and see all students succeed....

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A Helpful Hashtag Lesson for Education Companies: And How To Use Them

Are you curious about Twitter but haven't dared to jump in? Maybe now is the time! Twitter isn’t going anywhere...

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Use Data to Drive Your Education Marketing Decisions

Personalized learning has probably come up in your conversations with prospect schools and districts — at least once or twice. Educators...

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Cracking the Code to Develop Critical Thinking Skills

Thinking back on different educational conferences that I have attended, I can think of at least ten different times where...

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You’re Going to the Principal’s Office! Make Sure You Carry the Right Message

Although your product or service may be attractive to many or even all educators in a school, you can’t talk...

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3 Things Every Digital Learning Tool Must Have to Support Personalized Learning

Think about some of your most memorable, relevant, and positive learning experiences. What were they like? How would you describe...

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Promoting and Marketing Curriculum for Varied Instruction

As you develop your products, it's important to remember that teachers are responsible for the education of their students, regardless...

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What the Facebook Apocalypse Means to EDU Marketing

When I wrote my last blog post for the good folks at Selling To Schools, I had an editorial calendar laid out...

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Building Relationships of Trust: From the Office to the Classroom

Trust; What an important noun that is in many aspects of life. Certainly in the business world, trust is important...

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Personalized Learning: Are You Personalizing Your Product Development?

Personalized learning, or individualized instruction, is one of the hottest topics in education today. In today’s digital world, jobs require...

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Lead Nurturing: A Conference Marketing Must-Have

Attending or exhibiting at an education conference isn’t cheap. There are the tangible costs: plane tickets, car rental and Uber...

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Leverage Evidence of Effectiveness in Your Marketing & Sales

It’s official. We now live and work in the era of the Every Student Succeeds Act (ESSA). And something of...

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Worksheet: Map Your Buyer’s Journey Through the Education Purchasing Cycle

The education purchasing cycle takes many months, starting with planning in the spring and culminating with purchasing the following summer....

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Teachers are people too.

As I was thinking about the subject of my inaugural post for the good folks at Selling To Schools, I...

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Improving School Improvement: ESSA’s New Requirements

The Every Student Succeeds Act (ESSA) fundamentally changes how states and districts identify and intervene in underperforming schools. As states...

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More Than a Handshake: How to Really Connect with Educators at Conferences

January kicks off another conference season for educators. School and district leaders, teachers, and other educators are all busy making...

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3 Hot K-12 Trends and Implications for Ed Tech Sales and Marketing

What’s forecasted to take center stage in K-12 educational technology?  How can you take advantage to boost your career, build...

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Teachers Have the Purchasing Power (More Than You May Realize)

Although school and district leaders often are the ones with the final say on large edtech and curriculum purchases, teachers...

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To Influence the Biggest Decisions, Reach Out to the Ones Not Making Them

If you’re selling to schools or districts, you should spend the bulk of your marketing efforts targeting the senior-most decision...

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