Pre-K Preparation

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Pre-K Preparation

Early childhood development is a growing need and a trending topic in the education world. As it should be! Early...

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Back To School Is Here

It’s mid July and the aisles are filling up with back to school items! As an elementary grade educator, this...

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What vendors can do to support educators during back-to-school season

  Back-to-school season is a busy time, to say the least, for teachers, administrators and many other professionals in the...

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Why holistic engagement is so important to successful marketing

A holistic marketing campaign may sound like a complicated or difficult process, but the term actually has a simple meaning. A...

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Taking advantage of summer to make vital contact with education professionals

Summer is often seen as a time of reduced work for many education professionals. Educational institutions may host summer sessions...

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The increasing importance – and value – of the social marketplace

Social media has grown significantly as a sales channel since the modern networks used by people across the country and...

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Core considerations for your omnichannel campaign

  A great omnichannel campaign offers relevant, varied and smooth experiences for your current and potential customers, encouraging them to...

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How to increase your chances of successful social selling

  Social media is strongly established as a place to engage with current and potential customers, promote products and services...

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Educators definitely don’t cool down for the summer

Watch our latest webinar "Don't Cool Off For Summer" for more insights to enhance your summer marketing. To be ready...

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Don’t Cool Down for Summer

This may come as a surprise, but I always thought the summer break from school was too long. The gap between...

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An Educator’s Essay on the Timeless Question….”What did you do on your summer vacation?”

The concept of summer vacation is often misunderstood by many. Visions of teachers sleeping in, laying pool outside and not...

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What is the Facebook pixel and how do I use it?

The Facebook pixel is a wide-reaching tool offered by the namesake social media giant to businesses and other organizations, allowing...

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Current key trends in omnichannel marketing

An omnichannel experience that makes the customer experience seamless across all channels of interaction is increasingly important. Many education professionals have experienced more...

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Is Your Education Company “Channel Ready” to Grow Sales?

We get lots of requests to help find and engage channel partners: direct or independent reps, resellers, sales agents, and...

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Expert Secrets for Selling Software to Schools

By Marc Netka, Co-Founder and CEO of STS education, Co-Founder of K-12F You finally did it. After years of planning...

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The continuing value of a current and accurate educational contact database

The ability to reliably and consistently get in touch with professionals in the world of education is a foundational concern...

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Technology Offers Limitless Learning Opportunities for Students

Technology Offers Limitless Learning Opportunities for Students Recent years have fostered a technological boom in the classroom. In fact, 74% of...

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Effective engagement is a breeze through Prospector

  Whether you run a small business that focuses on all K-12 educators or make important marketing decisions for a...

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Social media as a marketplace

It would be difficult to find a strong argument that social media isn't a powerful marketing tool when used correctly....

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Why social media is vital for effective outreach

Social media has quickly grown from a variety of new and growing - if relatively closed-off communities - to a...

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Testing Tips for EdTech Product Developers

Testing is often hotly debated amongst educators but whether it’s a pop quiz, end-of-unit assessment or state standardized test, tests...

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Teachers and the Power of Purchasing

It’s the holiday season and although it seems that spring is far away, it’s really just around the corner. Spring...

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Is Email an Effective Sales Tool in Education?

You may think that generating leads through email is a responsibility reserved for the marketing team. Think again. These days,...

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School Administrators and their Data Driven Purchases

School systems, nationwide, are utilizing the power of data daily. Data helps drive school improvement, from test scores to school...

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Raising the Professional Development Bar To Elevate Educators

Teacher professional development has gotten a bad reputation over the years: “sit and get,” “sage on stage,” “one and done,”...

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Districts Say E-rate is Critical to Their Learning Goals

Annual survey reveals that a majority of respondents said E-rate helps them obtain faster internet connections. In 2017, a large...

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Does “Traditional” Teaching Still Have a Place in Our Classrooms?

There is a push across the country to flood our schools with technology. Along with the devices and additional connectivity...

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This Summer’s Data Changes Could Affect Next Spring’s Sales

For the past four or so months, schools have been quiet. Classroom doors are shut. Laptops are closed. Hallways and...

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Supporting Blended Learning and Setting the New Norm in Education

In Shakespeare’s Taming of the Shrew it is the younger daughter of Baptista Minola, Bianca (sister of the “Shrew”) who...

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ESSA Deep Dive: Educator and Leader Support

Definitive research shows teachers and principals are the first and second most important in-school influencers on student achievement. Does federal...

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Build Trust & Strong Relationships with Teacher PD

Those outside of the educational field often have questions regarding professional development. Most people think teachers don’t work in the...

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An Inside Look at How Teachers REALLY Spend Their Summer Break

There is a common misconception that teachers have three months of carefree, paid, summer vacation. You may picture teachers spending...

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{Cheat Sheet} An Overview of Federal Education Funding

Savvy education marketers know which federal funding sources can be used for their products and services. Schools and districts often...

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Principal’s Perspective: My Back-to-School Wish List for Education Vendors

At this time of year, school’s are buzzing with preparation for the new school year. Principals have a lot on...

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Schools Open Soon. Time to Plan Your Back-To-School Marketing.

Ready or not, the start of the school year will be here before you know it. Agile Education Marketing analyzed...

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3 Truths About the Education Market

The education market is exciting and opportunities abound. But it takes some time to really understand the ins and out...

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Federal Education Funding, Explained

When working in the K-12 education market you’ll hear a lot of talk about federal education funding. It’s a big...

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Schools Open Soon. Time to Plan Your Back-To-School Marketing Strategy.

Ready or not, the start of the school year will be here before you know it. Agile Education Marketing analyzed...

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An Inside Look into New School Initiatives — and How to Market to Them

Project based learning. Personalized learning. Blending learning. These aren’t just buzzwords in the education space. These are real teaching and...

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ESSA Update: Staying Relevant and Competitive in a Changing Market – Part 2

This is the second installment of an article based on a webinar presented May 18, 2016 by Jenny House of RedRock Reports...

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Make Your Next Webinar Your Most Successful Yet

When asked what sources they value most for information about education products and services, educators rank webinars toward the top of their...

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ESSA Update: Staying Relevant and Competitive in a Changing Market – Part 1

This article is based on a webinar presented May 18, 2016 by Jenny House of RedRock Reports and Steven Rowley of Acumen...

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Summertime is the Right Time to Give Your CRM Some Love

The education market is constantly shifting, especially during summer. Institutions and personnel use the months while students are on break...

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A Direct Line to Decision Makers: 5 Things to Make Your Telesales More Effective

Telephone outreach has been part of the sales process when selling to schools for many, many years. But with increased...

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The 4 Tenets of Internet Safety That Education Marketers Should Pay Attention To

We live in the digital age where access to information is constantly available. There are advantages and disadvantages to being...

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4 Steps to Stronger Lead Nurture Campaigns

Patience isn’t just a virtue in education marketing — it’s a necessity. The education sales and purchasing cycle spans many...

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Federal Education Policy and Funding: The Latest and Greatest

At long last, there are final appropriations for the remaining five months of the 2018 fiscal year! After multiple attempts...

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Schools Are About to Close, Now What? 2018 School Close Dates & a Guide to Summer Marketing

Schools will be closing for summer over the next couple of months. But just because they’re going on break, that...

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