Education Data

At this time of year, school’s are buzzing with preparation for the new school year. Principals have a lot on...

The education market is exciting and opportunities abound. But it takes some time to really understand the ins and out...

The education market is constantly shifting, especially during summer. Institutions and personnel use the months while students are on break...

When working in the K-12 education market you’ll hear a lot of talk about federal education funding. It’s a big...

Schools will be closing for summer over the next couple of months. But just because they’re going on break, that...

Principals have many decisions to make when it comes to purchasing for their school. The first question asked is how...

Personalized learning has probably come up in your conversations with prospect schools and districts — at least once or twice. Educators...

Think about some of your most memorable, relevant, and positive learning experiences. What were they like? How would you describe...

The 2017-2018 school year has been a key year for the Every Student Succeeds Act (ESSA). The impacts of the...

Thinking back on different educational conferences that I have attended, I can think of at least ten different times where...

As you develop your products, it's important to remember that teachers are responsible for the education of their students, regardless...

What’s forecasted to take center stage in K-12 educational technology?  How can you take advantage to boost your career, build...

Although school and district leaders often are the ones with the final say on large edtech and curriculum purchases, teachers...

When considering the best ways to sell to schools, it’s easy to understand why the proposition can seem bewilderingly complex...

There seems to be a constant stream of new buzzwords in the education arena. Every couple of years, schools and...

Only about 10 percent of elementary and secondary students in the U.S. are enrolled in private or Catholic schools, according...

Personalized learning, or individualized instruction, is one of the hottest topics in education today. In today’s digital world, jobs require...

When it comes to selling to schools, timing really is everything. Sounds like a cliché? Consider this: Sixty to seventy...

Now that cloud-based products and services have become the dominate educational technology solutions, successful implementation has moved from important to...

According to the U.S. Department of Education, many states are making significant progress in shaping and developing early learning systems,...

There has been much speculation and uncertainty surrounding the federal education budget for the 2017-18 school year. When President Trump...

How to Help K-12 Decision Makers Shift Their Perspectives (and Boost Your School Sales!) We've been exploring the Four Rules...

How to Really Move the Needle in the K-12 School Market We've been exploring the Four Rules of Engagement, which...

In article three of my six-part Education Leadership Series, I introduced the concept of the Four Rules of Engagement. “Everyone’s greatest desire...

How to Make Your Product Demo (and Your Sales Process) Really Get Results With all the competition and dynamics in...

How to Reassess Education Marketing and Sales Processes in a Changing K-12 Market Companies are consolidating. Publishers are re-strategizing and...

As you know, today’s education market is a sea of change. It may seem as if you are being tossed...

Seven Tips to Boost Sales to Special K-12 Segments Special education and other rapidly expanding niche markets offer great promise...

You may be old enough to remember the award-winning movie starring Kevin Costner, Field of Dreams. The plot centers around a...

Help Your Customers Manage Change Are you a senior manager of a company that develops and sells instructional solutions, especially...

Finding Education Sales Opportunities in the Growing Homeschool Market: Part 3 – Networking with Homeschoolers at Conferences and Curriculum Fairs...

Finding Sales Opportunities in the Growing Homeschool Market: Part 2 - Support Groups In part one of this three-part series on the...

Finding Sales Opportunities in the Growing Homeschool Market: Part 1 - Know the Market With budgets shrinking rapidly in public...

Why Professional Development Is Effective for Selling To Schools Anyone with experience selling products to support the curriculum knows that...

Educators expect many types of educational technology to improve learning. This expectation sets the educational technology market apart from other...