Millions of dollars that are allocated for low income schools, go unused each year. Read...Read more >
Higher education marketing is a vital consideration for businesses that focus on educators and administrators...Read more >
Teacher professional development has gotten a bad reputation over the years: “sit and get,” “sage...Read more >
Savvy education marketers know which federal funding sources can be used for their products and...Read more >
Numbers matter to schools! This isn’t a simple math lesson, there are many variables to school funding. One such variable...
Read moreThe old saying goes that the most important factor (that a school system can impact) in a child’s education is...
Read moreTeacher professional development has gotten a bad reputation over the years: “sit and get,” “sage on stage,” “one and done,”...
Read moreAnnual survey reveals that a majority of respondents said E-rate helps them obtain faster internet connections. In 2017, a large...
Read MoreThere is a push across the country to flood our schools with technology. Along with the devices and additional connectivity...
Read MoreWith concerns about school internet access buzzing in the wake of the FCC’s vote to repeal net neutrality, anxiety over...
Read MoreIn Shakespeare’s Taming of the Shrew it is the younger daughter of Baptista Minola, Bianca (sister of the “Shrew”) who...
Read MoreDefinitive research shows teachers and principals are the first and second most important in-school influencers on student achievement. Does federal...
Read MoreThere is a common misconception that teachers have three months of carefree, paid, summer vacation. You may picture teachers spending...
Read MoreThose outside of the educational field often have questions regarding professional development. Most people think teachers don’t work in the...
Read MoreAt this time of year, school’s are buzzing with preparation for the new school year. Principals have a lot on...
Read MoreThe education market is exciting and opportunities abound. But it takes some time to really understand the ins and out...
Read MoreReady or not, the start of the school year will be here before you know it. Agile Education Marketing analyzed...
Read MoreThe education market is constantly shifting, especially during summer. Institutions and personnel use the months while students are on break...
Read MoreWhen working in the K-12 education market you’ll hear a lot of talk about federal education funding. It’s a big...
Read MoreSchools will be closing for summer over the next couple of months. But just because they’re going on break, that...
Read more >Principals have many decisions to make when it comes to purchasing for their school. The first question asked is how...
Read more >Personalized learning has probably come up in your conversations with prospect schools and districts — at least once or twice. Educators...
Read MoreThink about some of your most memorable, relevant, and positive learning experiences. What were they like? How would you describe...
Read MoreThe 2017-2018 school year has been a key year for the Every Student Succeeds Act (ESSA). The impacts of the...
Read MoreThinking back on different educational conferences that I have attended, I can think of at least ten different times where...
Read MoreAs you develop your products, it's important to remember that teachers are responsible for the education of their students, regardless...
Read MoreWhat’s forecasted to take center stage in K-12 educational technology? How can you take advantage to boost your career, build...
Read MoreAlthough school and district leaders often are the ones with the final say on large edtech and curriculum purchases, teachers...
Read MoreWhen considering the best ways to sell to schools, it’s easy to understand why the proposition can seem bewilderingly complex...
Read MoreThere seems to be a constant stream of new buzzwords in the education arena. Every couple of years, schools and...
Read MoreOnly about 10 percent of elementary and secondary students in the U.S. are enrolled in private or Catholic schools, according...
Read MorePersonalized learning, or individualized instruction, is one of the hottest topics in education today. In today’s digital world, jobs require...
Read MoreWhen it comes to selling to schools, timing really is everything. Sounds like a cliché? Consider this: Sixty to seventy...
Read MoreNow that cloud-based products and services have become the dominate educational technology solutions, successful implementation has moved from important to...
Read MoreAccording to the U.S. Department of Education, many states are making significant progress in shaping and developing early learning systems,...
Read MoreThere has been much speculation and uncertainty surrounding the federal education budget for the 2017-18 school year. When President Trump...
Read MoreHow to Help K-12 Decision Makers Shift Their Perspectives (and Boost Your School Sales!) We've been exploring the Four Rules...
Read moreHow to Really Move the Needle in the K-12 School Market We've been exploring the Four Rules of Engagement, which...
Read moreIn article three of my six-part Education Leadership Series, I introduced the concept of the Four Rules of Engagement. “Everyone’s greatest desire...
Read moreHow to Make Your Product Demo (and Your Sales Process) Really Get Results With all the competition and dynamics in...
Read moreHow to Reassess Education Marketing and Sales Processes in a Changing K-12 Market Companies are consolidating. Publishers are re-strategizing and...
Read moreAs you know, today’s education market is a sea of change. It may seem as if you are being tossed...
Read moreSeven Tips to Boost Sales to Special K-12 Segments Special education and other rapidly expanding niche markets offer great promise...
Read moreYou may be old enough to remember the award-winning movie starring Kevin Costner, Field of Dreams. The plot centers around a...
Read moreHelp Your Customers Manage Change Are you a senior manager of a company that develops and sells instructional solutions, especially...
Read moreFinding Education Sales Opportunities in the Growing Homeschool Market: Part 3 – Networking with Homeschoolers at Conferences and Curriculum Fairs...
Read more >Finding Sales Opportunities in the Growing Homeschool Market: Part 2 - Support Groups In part one of this three-part series on the...
Read MoreFinding Sales Opportunities in the Growing Homeschool Market: Part 1 - Know the Market With budgets shrinking rapidly in public...
Read moreWhy Professional Development Is Effective for Selling To Schools Anyone with experience selling products to support the curriculum knows that...
Read MoreEducators expect many types of educational technology to improve learning. This expectation sets the educational technology market apart from other...
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