We get lots of requests to help find and engage channel partners: direct or independent reps, resellers, sales agents, and...

By Marc Netka, Co-Founder and CEO of STS education, Co-Founder of K-12F You finally did it. After years of planning...

Testing is often hotly debated amongst educators but whether it’s a pop quiz, end-of-unit assessment or state standardized test, tests...

School systems, nationwide, are utilizing the power of data daily. Data helps drive school improvement, from test scores to school...

There is a push across the country to flood our schools with technology. Along with the devices and additional connectivity...

For the past four or so months, schools have been quiet. Classroom doors are shut. Laptops are closed. Hallways and...

Those outside of the educational field often have questions regarding professional development. Most people think teachers don’t work in the...

There is a common misconception that teachers have three months of carefree, paid, summer vacation. You may picture teachers spending...

At this time of year, school’s are buzzing with preparation for the new school year. Principals have a lot on...

The education market is exciting and opportunities abound. But it takes some time to really understand the ins and out...

Project based learning. Personalized learning. Blending learning. These aren’t just buzzwords in the education space. These are real teaching and...

Having worked for education technology companies for 15 years, I’ve had the good fortune to serve, educate and – most...

Telephone outreach has been part of the sales process when selling to schools for many, many years. But with increased...

Schools will be closing for summer over the next couple of months. But just because they’re going on break, that...

What is it about a secret that intrigues us? I think we all hunger for some hidden information whispered in...

Trust; What an important noun that is in many aspects of life. Certainly in the business world, trust is important...

Attending or exhibiting at an education conference isn’t cheap. There are the tangible costs: plane tickets, car rental and Uber...

January kicks off another conference season for educators. School and district leaders, teachers, and other educators are all busy making...

What’s forecasted to take center stage in K-12 educational technology?  How can you take advantage to boost your career, build...

If you’re selling to schools or districts, you should spend the bulk of your marketing efforts targeting the senior-most decision...

When considering the best ways to sell to schools, it’s easy to understand why the proposition can seem bewilderingly complex...

Now that cloud-based products and services have become the dominate educational technology solutions, successful implementation has moved from important to...

The K-12 public school market is highly competitive and getting more so. So many companies and organizations are all vying...

Ask anyone who sells to schools and they’ll tell you that it’s never been more challenging to gain access to...

How much do you value your customers? It's a timely question that requires a specific answer. Why? The education industry...

“How do I find and hire great people to sell my product to schools?” It’s the question I get asked...

Have you tried a money-back guarantee to convince prospects to purchase your products? The "risk-free" promise is popular with sellers...

How to Help K-12 Decision Makers Shift Their Perspectives (and Boost Your School Sales!) We've been exploring the Four Rules...

How to Deploy a High-Impact School Sales Channel Understanding how to build and successfully deploy field-based school sales channels has...

Establishing an effective sales model in the K-12 school market presents many challenges and is a frequent topic of discussion...

How to Really Move the Needle in the K-12 School Market We've been exploring the Four Rules of Engagement, which...

A Proven Process Turns Pilots into Adoptions Let's set the scenario before we get going.  Let’s assume you're a manager...

In article three of my six-part Education Leadership Series, I introduced the concept of the Four Rules of Engagement. “Everyone’s greatest desire...

How to Make Your Product Demo (and Your Sales Process) Really Get Results With all the competition and dynamics in...

How to Reassess Education Marketing and Sales Processes in a Changing K-12 Market Companies are consolidating. Publishers are re-strategizing and...

As you know, today’s education market is a sea of change. It may seem as if you are being tossed...

Educators make a living by communicating information and ideas to their students. You would think that people who want to sell...

Make No Mistake: Funds Are Available for Educators to Purchase Your Products It’s a common obstacle facing every company that...

Dealing with RFPs (Request for Proposals) is a given if you sell to the education market. Hence this article and...

Most K-12 sales managers agree – it’s important to have a sales plan. In every situation a sales manager is...

You have aggressive goals ahead. Your company needs more K-12 business, but your voice messages to school administrators are not...

You may be old enough to remember the award-winning movie starring Kevin Costner, Field of Dreams. The plot centers around a...

Technology in Schools May Not Be What You Expect When your school sales team is asked to demonstrate software or...

Help Your Customers Manage Change Are you a senior manager of a company that develops and sells instructional solutions, especially...

Looking for a Way to Sell To the K-12 Market? It’s widely acknowledged (and covered deeply on STS) that distribution...

Can you imagine being able to implement selling on a grand scale with a highly scalable channel? Keep reading and...

Win-loss analysis isn't a new concept. Most managers want to understand why prospective customers make buying decisions — or don't....

Education-Market Focused Sales Partners for You? The single greatest challenge facing leaders of companies that develop products for the education...

Training Certification Might Be the Ideal Solution to Meet Growing Demand for Professional Development Recently a client that manufactures and...

Everyone I speak to about K-12 sales and marketing this shares my opinion — lead conversion is the Holy Grail....