Lead Nurturing: A Conference Marketing Must-Have
Attending or exhibiting at an education conference isn’t cheap. There are the tangible costs: plane tickets, car rental and Uber...
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More Than a Handshake: How to Really Connect with Educators at Conferences
January kicks off another conference season for educators. School and district leaders, teachers, and other educators are all busy making...
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How to Get the Most Bang for Your Education Marketing Buck
One of the most frequent questions I hear from managers of companies who offer products and services to educators, especially...
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Steps to Take Before, During and After Your Next Education Conference
The education conference season is officially upon us, and it will continue strong throughout the spring, summer and fall, from...
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A New View of Win-Loss for Education Marketing
Win-loss analysis isn't a new concept. Most managers want to understand why prospective customers make buying decisions — or don't....
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School Marketing Tip: How to Get More from Your Tradeshow Investments
As we approach another season of educator conferences, I'd like to suggest an important strategic marketing commitment. You should promise...
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How to Really Sell at Educator Conferences
Are Conference Exhibits Key to Your Education Marketing Plan? Speaking at a recent K-12 education-industry meeting on how to succeed...
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Etiquette 101 for Conference Exhibitors
Dos and don’ts to help you make a great first impression Every day we are thrown into situations where we...
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