Out of all the conferences offered throughout the year, a group of driven, yet tired, educators happen to stumble into...
Read moreThis may come as a surprise, but I always thought the summer break from school was too long. The gap between...
Read moreAttending or exhibiting at an education conference isn’t cheap. There are the tangible costs: plane tickets, car rental and Uber...
Read moreJanuary kicks off another conference season for educators. School and district leaders, teachers, and other educators are all busy making...
Read MoreOne of the most frequent questions I hear from managers of companies who offer products and services to educators, especially...
Read MoreThe education conference season is officially upon us, and it will continue strong throughout the spring, summer and fall, from...
Read moreWin-loss analysis isn't a new concept. Most managers want to understand why prospective customers make buying decisions — or don't....
Read moreAs we approach another season of educator conferences, I'd like to suggest an important strategic marketing commitment. You should promise...
Read moreAre Conference Exhibits Key to Your Education Marketing Plan? Speaking at a recent K-12 education-industry meeting on how to succeed...
Read MoreDos and don’ts to help you make a great first impression Every day we are thrown into situations where we...
Read more