Education Marketing

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What is the Facebook pixel and how do I use it?

The Facebook pixel is a wide-reaching tool offered by the namesake social media giant to businesses and other organizations, allowing...

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Social media as a marketplace

It would be difficult to find a strong argument that social media isn't a powerful marketing tool when used correctly....

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Why social media is vital for effective outreach

Social media has quickly grown from a variety of new and growing - if relatively closed-off communities - to a...

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A Helpful Hashtag Lesson for Education Companies: And How To Use Them

Are you curious about Twitter but haven't dared to jump in? Maybe now is the time! Twitter isn’t going anywhere...

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What the Facebook Apocalypse Means to EDU Marketing

When I wrote my last blog post for the good folks at Selling To Schools, I had an editorial calendar laid out...

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Teachers are people too.

As I was thinking about the subject of my inaugural post for the good folks at Selling To Schools, I...

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Social Media and Educators: To Like or Not

Social media, with its emphasis on connectivity and the free exchange of information, is an environment ready-made for educators. In...

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Why Time-Tested Education Marketing Still Fits

The Internet has revolutionized teaching, learning – and marketing to schools. But the adage “what’s old is new again” has...

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