Numbers matter to schools! This isn’t a simple math lesson, there are many variables to school funding. One such variable...

Technology Offers Limitless Learning Opportunities for Students Recent years have fostered a technological boom in the classroom. In fact, 74% of...

Testing is often hotly debated amongst educators but whether it’s a pop quiz, end-of-unit assessment or state standardized test, tests...

It’s the holiday season and although it seems that spring is far away, it’s really just around the corner. Spring...

School systems, nationwide, are utilizing the power of data daily. Data helps drive school improvement, from test scores to school...

Teacher professional development has gotten a bad reputation over the years: “sit and get,” “sage on stage,” “one and done,”...

For the past four or so months, schools have been quiet. Classroom doors are shut. Laptops are closed. Hallways and...

Those outside of the educational field often have questions regarding professional development. Most people think teachers don’t work in the...

Savvy education marketers know which federal funding sources can be used for their products and services. Schools and districts often...

At this time of year, school’s are buzzing with preparation for the new school year. Principals have a lot on...

Ready or not, the start of the school year will be here before you know it. Agile Education Marketing analyzed...

The education market is exciting and opportunities abound. But it takes some time to really understand the ins and out...

The education market is constantly shifting, especially during summer. Institutions and personnel use the months while students are on break...

Schools will be closing for summer over the next couple of months. But just because they’re going on break, that...

Principals have many decisions to make when it comes to purchasing for their school. The first question asked is how...

The 2017-2018 school year has been a key year for the Every Student Succeeds Act (ESSA). The impacts of the...

Personalized learning has probably come up in your conversations with prospect schools and districts — at least once or twice. Educators...

Think about some of your most memorable, relevant, and positive learning experiences. What were they like? How would you describe...

As you develop your products, it's important to remember that teachers are responsible for the education of their students, regardless...

Personalized learning, or individualized instruction, is one of the hottest topics in education today. In today’s digital world, jobs require...

The Every Student Succeeds Act (ESSA) fundamentally changes how states and districts identify and intervene in underperforming schools. As states...

Although school and district leaders often are the ones with the final say on large edtech and curriculum purchases, teachers...

When considering the best ways to sell to schools, it’s easy to understand why the proposition can seem bewilderingly complex...

There seems to be a constant stream of new buzzwords in the education arena. Every couple of years, schools and...

When it comes to selling to schools, timing really is everything. Sounds like a cliché? Consider this: Sixty to seventy...

The Every Student Succeeds Act (ESSA), the still new federal law that replaces the No Child Left Behind Act, has...

Only about 10 percent of elementary and secondary students in the U.S. are enrolled in private or Catholic schools, according...

According to the U.S. Department of Education, many states are making significant progress in shaping and developing early learning systems,...

How to Help K-12 Decision Makers Shift Their Perspectives (and Boost Your School Sales!) We've been exploring the Four Rules...

How to Really Move the Needle in the K-12 School Market We've been exploring the Four Rules of Engagement, which...

Seven Tips to Boost Sales to Special K-12 Segments Special education and other rapidly expanding niche markets offer great promise...

In article three of my six-part Education Leadership Series, I introduced the concept of the Four Rules of Engagement. “Everyone’s greatest desire...

How to Make Your Product Demo (and Your Sales Process) Really Get Results With all the competition and dynamics in...

How to Reassess Education Marketing and Sales Processes in a Changing K-12 Market Companies are consolidating. Publishers are re-strategizing and...

As you know, today’s education market is a sea of change. It may seem as if you are being tossed...

The Every Student Succeeds Act (ESSA) was passed in December 2015. Since then, educators and education vendors alike have been...

Most K-12 sales managers agree – it’s important to have a sales plan. In every situation a sales manager is...

Help Your Customers Manage Change Are you a senior manager of a company that develops and sells instructional solutions, especially...

Finding Education Sales Opportunities in the Growing Homeschool Market: Part 3 – Networking with Homeschoolers at Conferences and Curriculum Fairs...

Finding Sales Opportunities in the Growing Homeschool Market: Part 2 - Support Groups In part one of this three-part series on the...

Finding Sales Opportunities in the Growing Homeschool Market: Part 1 - Know the Market With budgets shrinking rapidly in public...

Why Professional Development Is Effective for Selling To Schools Anyone with experience selling products to support the curriculum knows that...