Education Data

Market Info

Testing Tips for EdTech Product Developers

Testing is often hotly debated amongst educators but whether it’s a pop quiz, end-of-unit assessment or state standardized test, tests...

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Teachers and the Power of Purchasing

It’s the holiday season and although it seems that spring is far away, it’s really just around the corner. Spring...

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School Administrators and their Data Driven Purchases

School systems, nationwide, are utilizing the power of data daily. Data helps drive school improvement, from test scores to school...

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Raising the Professional Development Bar To Elevate Educators

Teacher professional development has gotten a bad reputation over the years: “sit and get,” “sage on stage,” “one and done,”...

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This Summer’s Data Changes Could Affect Next Spring’s Sales

For the past four or so months, schools have been quiet. Classroom doors are shut. Laptops are closed. Hallways and...

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Build Trust & Strong Relationships with Teacher PD

Those outside of the educational field often have questions regarding professional development. Most people think teachers don’t work in the...

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{Cheat Sheet} An Overview of Federal Education Funding

Savvy education marketers know which federal funding sources can be used for their products and services. Schools and districts often...

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Principal’s Perspective: My Back-to-School Wish List for Education Vendors

At this time of year, school’s are buzzing with preparation for the new school year. Principals have a lot on...

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Schools Open Soon. Time to Plan Your Back-To-School Marketing.

Ready or not, the start of the school year will be here before you know it. Agile Education Marketing analyzed...

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3 Truths About the Education Market

The education market is exciting and opportunities abound. But it takes some time to really understand the ins and out...

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Summertime is the Right Time to Give Your CRM Some Love

The education market is constantly shifting, especially during summer. Institutions and personnel use the months while students are on break...

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Schools Are About to Close, Now What? 2018 School Close Dates & a Guide to Summer Marketing

Schools will be closing for summer over the next couple of months. But just because they’re going on break, that...

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Principal Purchasing: The Ins and Outs

Principals have many decisions to make when it comes to purchasing for their school. The first question asked is how...

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In The Trenches With The ESSA: An Educator’s Perspective

The 2017-2018 school year has been a key year for the Every Student Succeeds Act (ESSA). The impacts of the...

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Use Data to Drive Your Education Marketing Decisions

Personalized learning has probably come up in your conversations with prospect schools and districts — at least once or twice. Educators...

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3 Things Every Digital Learning Tool Must Have to Support Personalized Learning

Think about some of your most memorable, relevant, and positive learning experiences. What were they like? How would you describe...

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Promoting and Marketing Curriculum for Varied Instruction

As you develop your products, it's important to remember that teachers are responsible for the education of their students, regardless...

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Personalized Learning: Are You Personalizing Your Product Development?

Personalized learning, or individualized instruction, is one of the hottest topics in education today. In today’s digital world, jobs require...

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Improving School Improvement: ESSA’s New Requirements

The Every Student Succeeds Act (ESSA) fundamentally changes how states and districts identify and intervene in underperforming schools. As states...

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Teachers Have the Purchasing Power (More Than You May Realize)

Although school and district leaders often are the ones with the final say on large edtech and curriculum purchases, teachers...

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Who Does What in Schools and Districts?

When considering the best ways to sell to schools, it’s easy to understand why the proposition can seem bewilderingly complex...

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What’s Social and Emotional Learning Got to Do with Your Product? More than You May Think!

There seems to be a constant stream of new buzzwords in the education arena. Every couple of years, schools and...

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Seasons of Success: Mastering the Education Marketing Cycle

When it comes to selling to schools, timing really is everything. Sounds like a cliché? Consider this: Sixty to seventy...

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The Ins and Outs of ESSA and What The Law Means for Edtech

The Every Student Succeeds Act (ESSA), the still new federal law that replaces the No Child Left Behind Act, has...

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4 Reasons to Not to Overlook Catholic and Private Schools

Only about 10 percent of elementary and secondary students in the U.S. are enrolled in private or Catholic schools, according...

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Target a Growing Market for Growing Learners: Opportunities in Early Childhood Education Little Learners, Big Opportunities

According to the U.S. Department of Education, many states are making significant progress in shaping and developing early learning systems,...

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Education Market Leadership Series: Part 6 of 6

How to Help K-12 Decision Makers Shift Their Perspectives (and Boost Your School Sales!) We've been exploring the Four Rules...

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Education Market Leadership Series: Part 5 of 6

How to Really Move the Needle in the K-12 School Market We've been exploring the Four Rules of Engagement, which...

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How to Find Treasure in Education Niche Markets

Seven Tips to Boost Sales to Special K-12 Segments Special education and other rapidly expanding niche markets offer great promise...

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Education Market Leadership Series: Part 4 of 6

In article three of my six-part Education Leadership Series, I introduced the concept of the Four Rules of Engagement. “Everyone’s greatest desire...

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Education Market Leadership Series: Part 3 of 6

How to Make Your Product Demo (and Your Sales Process) Really Get Results With all the competition and dynamics in...

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Education Market Leadership Series: Part 2 of 6

How to Reassess Education Marketing and Sales Processes in a Changing K-12 Market Companies are consolidating. Publishers are re-strategizing and...

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Education Market Leadership Series: Part 1 of 6

As you know, today’s education market is a sea of change. It may seem as if you are being tossed...

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3 Ways Education Marketers Should Prepare for ESSA

The Every Student Succeeds Act (ESSA) was passed in December 2015. Since then, educators and education vendors alike have been...

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6 Steps to Plan for Success in the K-12 Education Market

Most K-12 sales managers agree – it’s important to have a sales plan. In every situation a sales manager is...

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The Hidden Challenge Facing Education Industry Managers

Help Your Customers Manage Change Are you a senior manager of a company that develops and sells instructional solutions, especially...

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Education Channel Alert: The Homeschool Market — Part 3 of 3

Finding Education Sales Opportunities in the Growing Homeschool Market: Part 3 – Networking with Homeschoolers at Conferences and Curriculum Fairs...

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Education Channel Alert: The Homeschool Market — Part 2 of 3

Finding Sales Opportunities in the Growing Homeschool Market: Part 2 - Support Groups In part one of this three-part series on the...

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Education Channel Alert: The Homeschool Market — Part 1 of 3

Finding Sales Opportunities in the Growing Homeschool Market: Part 1 - Know the Market With budgets shrinking rapidly in public...

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Dogs Get Trained. Teachers Get Professional Development

Why Professional Development Is Effective for Selling To Schools Anyone with experience selling products to support the curriculum knows that...

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