Get More Leads

Selling to Schools.com provides expert advice for generating response and engaging with buyers of products and services used in schools. We address the full range of education marketing strategies for producing a reliable, steady flow of sales opportunities from teachers and school administrators. You'll get practical tips for direct marketing, conference exhibit marketing, and e-marketing (web, email, and social media).

New Ways for K-12 School Administrators to Hear Your Message

Education Marketing MessageIs your education marketing message getting drowned out? Be sure to listen to a 10-minute interview with a former school administrator who has an answer to the #1 question we hear: How do we cut through the noise and reach the senior decision makers we need to speak to?
Listen to STS Radio Show

Education Marketing Alert: News About Educators and Social Media

Education Marketing with Social MediaMake no mistake, educators are using social media--but how? What do the trends suggest for education marketing and selling to schools? Hear important insights from a recent study, a ten-minute interview with founder and CEO of edWeb.net.
Listen to STS Radio Show

Marketing to Educators with Blogs: Why or Why Not?

blog teaserYou’ve been reading a number of educator blogs and you’re thinking: “Hey, I can do this. My company can create blogs to market to teachers and school administrators. What a great 'free' vehicle for spreading information and getting input from our educator audience!”
Discover the surprising truth

An Advisory Council: Make It Part of Your Education Marketing Plan

How would you like to pick up the phone or dash off an email and get reliable feedback on your sales pitch, or some suggestions for your education marketing strategies and programs? You can do that, and much more, by investing in an educator advisory council as part of your school marketing plan.
Learn how

Better Education Marketing with the "Hammer" of Custom-Publishing

hammerHow do you go about building brand quickly? How do you create a strong reputation in the K-12 education market with its long purchasing cycles and multiple buyer influences? Custom publishing is a powerful way to do this--and generate leads--that few education-market companies utilize.
Worth your while to read

Education Marketing Tip: Five Ways to Mine Gold from Customer Testimonials

fiveEducators rely on peer recommendations more than any other source when they are investigating new products to use in their school offices and classrooms. Given the importance of your customers as a channel, what will you do this year to develop this source of leads?
Here's what others have discovered