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It's the question we get most often: How do we get a senior district administrator to talk to us by phone or to schedule a meeting with us? It's tough to do, especially when most inbound communications is considered "Spam." Knowing what to say when you do get that meeting is also critical to your success. Do you need better connections with the “C” level of school districts?
The ultimate strategy for marketing to schools is to use your customers as a channel. This strategy has been used successfully for many companies that sell to schools. Now, here's is a flavor that you may not have heard of before. It's a spin on using student reps that has the potential to create excitement and elevate your brand to the top of the heap.
Public relations (PR) often takes the back seat to other types of lead generation education marketing for most companies that sell to K-12 decision-makers. Managers wonder if results from PR can be measured and if PR programs can really connect to sales in the school market. To find out, we interviewed a PR expert who is making the connection with purchase orders for ed-tech products.
Marketing to schools, especially for products with a long sales cycle, is a real challenge. Education sales managers need to speed up the process and, in some situations, the telephone is just the right tool. Is it right for you? Here’s valuable free advice from a veteran of K-12 telesales and telemarketing.
Florida has been an educational technology leader and is a priority state for many companies that sell to schools. But now Florida is in the midst of a budget crisis. How will your sales be impacted? What adjustments should you make to your education marketing plans? Jim Warford, Executive Director of the Florida Association of School Administrators, has answers.
What's going on with school boards in light of drastic budget shortfalls and increased accountability? What about political changes--what impact do election years have on school board behavior? Education-market veteran, Craig Greenwood, shares advice from the front lines of selling to schools along with tips and ideas for avoiding surprises. Here is an interview with STS founder, Glen McCandless. Copyright 2010 Selling To Schools www.sellingtoschools.com
