The education purchasing cycle takes many months, starting with planning in the spring and culminating with purchasing the following summer. Along the way, many educators will get involved in buying decisions around your products or services: teachers, principals, curriculum directors, library media specialists, superintendents, and more.
Each of these audiences interacts with you in different ways, depending on their roles and responsibilities in purchasing. The practice of plotting their interactions throughout your sales cycle provides a roadmap for developing stronger sales and marketing messages to each of these core audiences. Download now!