The education market is constantly shifting, especially during summer. Institutions and personnel use the months while students are on break to restructure, change roles and make changes for the year ahead. Schools consolidate, open and close. Teachers switch jobs and administrators transfer to different districts. And with every change, the educator data you’ve painstakingly collected gets more outdated.
Chances are, you’re among the 97 percent of organizations that power your business with data. It’s one of your most valuable assets year-round, but it takes on significant importance during back-to-school season when you’re attempting to build strong relationships that will carry you through to summer purchasing.
Every school year, our team at Agile Education Marketing works daily to make sure we have the most up-to-date data available about K-12 institutions and their personnel.
A significant number of changes have already taken place just in the second semester of the school year. Now imagine what those numbers will look like as we head into back-to-school, when we typically see a surge in educator data changes.
When an educator’s data changes, their responsibilities often shift with it. This ultimately affects the way you need to market to them. If you want to position yourself for a strong back-to-school season, clean your data now to make sure you’re reaching the right educators with the right messages in the fall.
The months of August and September are already hectic, for both you and the educators you’re trying to reach. The right data can save you time strategizing sales territories and can help you craft compelling messaging and sales presentations that get to the heart of what truly matters to your specific district and school contacts — no wasting time discussing things that aren’t going to lead them to the next step in the sales process.
Without clean, accurate data, you can’t create the type of tailored, personalized experiences that generate qualified leads and help you retain loyal customers. When you’re working with dirty data:
That’s not how you want to start the school year.
It’s smart practice to invest some time and money in regular data maintenance, but this is especially important leading up to fall. Focus on cleaning your CRM data this summer so that you can begin building stronger relationships with your key educator audiences.
Here are some things you can do to clean up your list by back-to-school.
Last, but not least, look into third-party sources that can do this work for you. Data cleaning is tedious, but it’s also necessary. Save your team the time and headache of manually inspecting your contacts. Agile Education Marketing not only offers the most accurate, up-to-date database of K-12 institutions and personnel available, but we also offer custom database services to help you scrub your in-house files. Combining our comprehensive database with your clean data will help you make a bigger impact this back-to-school season.