Of these two email subject lines, which one would you open?
Both promote compelling offers. But if you chose email A, then you’re like many educators. In a recent survey to educators in edtech, Agile found that respondents are most likely to open an email when it’s helpful and addresses a specific need or problem they’re facing. When asked what prompts them to take action on emails, respondents said they’re most compelled by messages that teach them skills or strategies that are helpful to their jobs, or when they want to learn more about a specific product that seems to meet their needs. These answers have something in common: personalization. Hundreds of emails can pass through an educator’s inbox daily. You can get educators’ attention — and keep it — by segmenting your audience and personalizing content to create relevant, meaningful messages that speak to individual interests and needs.
When you have hundreds or thousands — or even hundreds of thousands — of educators in your database, the thought of tailoring content to each contact probably seems daunting — and perhaps impossible. This is where a tool like marketing automation comes in handy. With marketing automation, you can personalize messages on a mass scale by tailoring messaging to specific audience segments through variable tags, dynamic content and trigger campaigns. So even if you have a massive database, you can engage with each and every contact as though you know them personally.
Taking advantage of marketing automation to create these tailored 1:1 email experiences can translate to more successful campaigns. Here’s how:
Personalization can range from simple to sophisticated, going well beyond addressing email recipients by their first names. You can use automation tools to easily and efficiently personalize text, offers and even images by segmenting your audience database according to detailed characteristics such as:
With marketing automation, it’s simple to personalize your email messages from the first interaction to the last, from the subject line to the email message and even to the landing page. Visit our website to learn more about how Agile can help you segment your email lists and personalize your messaging to improve response and ROI.
Want to learn more about marketing automation? Our partner PR with Panache! has a great post to get you acquainted with program basics: what marketing automation is, how it helps nurture leads and manage workflows, and some of the marketing automation tools available.