By Marc Netka, Co-Founder and CEO of STS education, Co-Founder of K-12F You finally did it. After years of planning...

Testing is often hotly debated amongst educators but whether it’s a pop quiz, end-of-unit assessment or state standardized test, tests...

School systems, nationwide, are utilizing the power of data daily. Data helps drive school improvement, from test scores to school...

What is it about a secret that intrigues us? I think we all hunger for some hidden information whispered in...

Trust; What an important noun that is in many aspects of life. Certainly in the business world, trust is important...

It’s official. We now live and work in the era of the Every Student Succeeds Act (ESSA). And something of...

The education purchasing cycle takes many months, starting with planning in the spring and culminating with purchasing the following summer....

Now that cloud-based products and services have become the dominate educational technology solutions, successful implementation has moved from important to...

The K-12 public school market is highly competitive and getting more so. So many companies and organizations are all vying...

Ask anyone who sells to schools and they’ll tell you that it’s never been more challenging to gain access to...

How much do you value your customers? It's a timely question that requires a specific answer. Why? The education industry...

We hear frequently from sales reps and managers who have questions about how to get a phone conversation or set...

Part Two:  Tapping the Future: Creating Your New Value Proposition Four Characteristics Distinguish Selling Services from Selling Products Part one of...

You may have seen an episode of America's Funniest Home Videos called the "Unhittable Pinata." It was a LOL moment for me...

The "F" Word is Being Used Right Now to Steal Your K-12 Customers It's no secret that the education market...

A Proven Process Turns Pilots into Adoptions Let's set the scenario before we get going.  Let’s assume you're a manager...

Educators make a living by communicating information and ideas to their students. You would think that people who want to sell...

Make No Mistake: Funds Are Available for Educators to Purchase Your Products It’s a common obstacle facing every company that...

Dealing with RFPs (Request for Proposals) is a given if you sell to the education market. Hence this article and...

Technology in Schools May Not Be What You Expect When your school sales team is asked to demonstrate software or...

Educators expect many types of educational technology to improve learning. This expectation sets the educational technology market apart from other...

Everyone who works in the school market agrees that educators are more relational than other professionals. It makes sense then...

Are Conference Exhibits Key to Your Education Marketing Plan? Speaking at a recent K-12 education-industry meeting on how to succeed...