Schools and the Internet: What's Next for Education Marketing?

Now that schools are wired and Internet access is ubiquitous, what’s next for technology companies that sell to schools? The challenge is finding pockets of opportunity--creating targeted education marketing plans that focus on school districts where purchases of digital content and services are more likely than average.

The Schools and the Internet study from Grunwald Associates provides education marketing managers with practical information about sales opportunities and the decision-making process as our classrooms move fully into the digital age. Peter Grunwald provides an overview about key findings of this landmark study in a 10-minute interview.

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