Is It Time to Add Telemarketing to Your School Marketing Mix?

Is an outbound calling campaign a viable approach to reach K-12 decision makers? How long does it take to see results from a telemarketing initiative? How do you build telesales or telemarketing capacity?

After reading her article about telemarketing to schools, we had a few questions for Donna Slaton of the Peter Li Education Group. Donna is an expert with vast experience managing phone campaigns to educators. Read the companion article, and then listen to this ten-minute interview for even more practical advice.