Can Public Relations Really Produce Education Market Sales?

Many managers who are responsible for sales and marketing to schools struggle with how to gauge the results of public relations (PR). They relegate the lion’s share of their budget to sales infrastructure, trade shows, webinars and other methods they believe can be measured. But recent market trends are causing some savvy executives to change their minds and reconsider PR -- but framed quite differently than the typical PR program.
 
To explore this topic, we took ten minutes to interview PR-expert  Ian Bryan. Ian has a unique perspective on how to drive sales of educational technology. Since 2005, he and his organization, Sensible City, have been delivering PR that produces sales for ed-tech companies.

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